Introduction

MIEVIC is a new retail fast fashion department store brand, originating from the design concept of Nordic countries and belonging to the Warm Department Store Group with over 30 years of retail experience. With its exquisite and fresh storefront image, super customer gathering business atmosphere, and fashionable, minimalist, super value, and beautiful product advantages, MIEVIC quickly opens up the market, with over 1000 direct, entrusted, and franchise stores in over 20 countries and 300 cities around the world, We have a stable core consumer group that loves life, values quality, pursues fashion, and values cost-effectiveness.

Design concept

MIEVIC adopts Nordic design concepts

Positioned as a pioneer of international fashion department store brands, with a simple and unadorned sincerity,

Building a timeless fashion brand, advocating for urban quality living,

Relieve the oppression of busy cities with a simple and exquisite product essence,

The cost-effective and affordable value ratio allows you to relieve stress, return to yourself, offload flashiness, and enjoy life freely

Mi Wei Ke - Discovering the Beauty of Life

Brand Characteristics

Corporate mission: To enable global consumers to buy low-priced and high-quality products

Values: Customer First, Integrity First

Brand Proposition: A collection of minimalist and fashionable popular styles

Talent concept: unity of knowledge and action, possessing both morality and talent

Work style: Efficient execution is better than words