Affected by the wave of the internet economy, the traditional department store retail industry is facing unprecedented challenges, and the rental situation of physical stores in many urban areas in China is showing a significant downturn.

However, looking at the entire consumer market, fast fashion department store brands represented by the Nordic style brand MIEVIC have emerged in rebellion. Since 2014, they have developed rapidly. Currently, MIEVIC has over a thousand physical stores worldwide, with a strong expansion speed in over 30 countries and 300 cities worldwide. Wanda Plaza, Wuyue Plaza, Joy City, China Resources MIXC, Greenland Colorful City, Hong Kong New World Department Store, Vitality City, New Mart, RT-Mart, as well as large commercial groups such as Eurasia Group, Dashang Group, and Fashion Group, can all see its traces. Even many third and fourth tier cities can have traces to follow, and the store is full of popularity.

MIEVIC has entered many people's lives and has become a highly potential fast fashion brand in the Asian consumer market with design concepts originating from Nordic countries.

To consume high-quality products, one must pay high prices and costs. The wealth gap leads to a large extent that most high-quality things seem to only belong to a certain group of people for use. However, the pursuit of a beautiful life and a good quality of life is in line with the vision of most people. Within the flexible space of balancing quality and economic benefits, MIEVIC provides a new possibility: while ensuring quality, its products are affordable, rich in content, designed with peace and surprise, and pay attention to details, Consumers of every age group and profession can find products that match their preferences and temperament here, with a wide range of choices.

For the popularity of MIEVIC, some people compare it with the traditional department store industry and internet shopping. MIEVIC wins by providing a shopping experience that satisfies both physical and mental pleasure that online shopping cannot achieve, as well as a display that is more high-quality, comprehensive, clear and fresh than traditional department stores.

Why can fast fashion department stores develop so well? Many smart choices have come to appreciate making fast fashion department stores to seize business opportunities and achieve success together with MIEVIC. MIEVIC is a powerful brand with over a thousand physical stores worldwide, covering more than 30 countries and 300 cities. You can consult customer service to learn more about MIEVIC.